Lead Outreach Agent
Every new lead gets researched and a personalized first email drafted — before your rep opens their inbox. 30–45 min saved per rep per day.
Why build this now
Most inbound leads die to slow response. The average rep takes 12+ hours to reply on a fresh form-fill. A Lead Outreach Agent collapses the research-to-draft gap from hours to under two minutes, and writes a better first email than most reps would on the spot — because it actually reads the prospect's LinkedIn before writing.
What the $1,000 build includes
- Watcher on HubSpot lifecycle stage = 'Lead' for a chosen pipeline
- Enrichment via public web (ChatGPT's browsing) and optional Clay or Clearbit connector
- Reference library of 5–10 past won deals, indexed by the agent for pattern matching
- Tone-matched email draft (we train on 10–20 of your reps' best past emails)
- Draft appears as a Gmail draft assigned to the rep, plus a note in HubSpot
- Optional: Slack ping to the rep when a draft is ready
Common gotchas we handle
Enrichment fails silently
If LinkedIn rate-limits or the website is a single-page JS app, naive enrichment returns empty and the draft sounds generic. We add a fallback path that surfaces 'low-confidence' drafts differently so reps know to spend more time on them.
PII and CAN-SPAM
The agent must not draft emails to contacts who haven't opted in or who are in EU/UK without consent. We wire the agent to respect HubSpot's subscription status as a hard gate.
Drift after 50–100 drafts
Prompts that look perfect on 5 samples get monotone at scale. We build in a monthly tune (included in retainer) where we sample 20 recent drafts and tighten the prompt.
Sample prompt
A redacted version of the prompt skeleton we build around. Your build is tuned to your data.
You are a sales development rep at {companyName}. A new inbound lead just came in: {leadJson}. Research their company (website, LinkedIn, recent news) and identify the ONE specific reason our product is relevant to them right now — something they are actively dealing with, not a generic pain. Reference a comparable customer from {comparableAccounts}. Write a 90–120 word email in {repVoice} style. Never use words on the banned list: {bannedWords}.Questions
Want a Lead Outreach Agent for your team?
20-min intro call. I'll tell you if this specific agent is a fit for your stack.
Other agents I build
- Support Triage AgentEvery support message classified, routed, and drafted — grounded in your docs. Median first-response drops under 5 minutes; reps handle 2–3× the volume.
- Weekly Metrics ReporterMonday narrative of what moved, why, and what to do — pulled straight from your warehouse. 2–3 analyst hours saved every week.
- Invoice & Expense ReviewerAP team reviews the 5% of invoices that actually need attention. The agent handles the other 95% — duplicates, policy checks, and QBO entry.
- Meeting Prep AgentA one-page brief lands in every external meeting invite 30 min before start. Your reps stop opening LinkedIn on the way to the call.