AI that works your inbound leads
Every new lead gets researched and a personalized first email drafted before your rep opens their inbox. 30–45 min saved per rep per day.
Why build this now
Most inbound leads die to slow response. The average rep takes 12+ hours to reply on a fresh form-fill. This AI collapses the research-to-draft gap from hours to under two minutes, and writes a better first email than most reps would on the spot, because it actually reads the prospect's LinkedIn before writing.
What the build includes
- Watcher on HubSpot lifecycle stage = 'Lead' for a chosen pipeline
- Enrichment via public web (we pick the right model for the task: ChatGPT, Claude, GigaChat, or YandexGPT) and an optional Clay or Clearbit connector
- Reference library of 5–10 past won deals, indexed by the agent for pattern matching
- Tone-matched email draft (we train on 10–20 of your reps' best past emails)
- Draft appears as a Gmail draft assigned to the rep, plus a note in HubSpot
- Optional: Slack ping to the rep when a draft is ready
Common gotchas we handle
Enrichment fails silently
If LinkedIn rate-limits or the website is a single-page JS app, naive enrichment returns empty and the draft sounds generic. We add a fallback path that surfaces 'low-confidence' drafts differently so reps know to spend more time on them.
PII and CAN-SPAM
The agent must not draft emails to contacts who haven't opted in or who are in EU/UK without consent. We wire the agent to respect HubSpot's subscription status as a hard gate.
Drift after 50–100 drafts
Prompts that look perfect on 5 samples get monotone at scale. We build in a monthly tune (included in retainer) where we sample 20 recent drafts and tighten the prompt.
Sample prompt
A redacted version of the prompt skeleton we build around. Your build is tuned to your data.
You are a sales development rep at {companyName}. A new inbound lead just came in: {leadJson}. Research their company (website, LinkedIn, recent news) and identify the ONE specific reason our product is relevant to them right now, something they are actively dealing with, not a generic pain. Reference a comparable customer from {comparableAccounts}. Write a 90–120 word email in {repVoice} style. Never use words on the banned list: {bannedWords}.Questions
Want a AI that works your inbound leads for your team?
20-min intro call. We'll tell you if this specific agent is a fit for your stack.
Other agents we build
- AI that answers customers 24/7Every support message classified, routed, and drafted, grounded in your docs. Median first-response drops under 5 minutes and reps handle 2–3x the volume.
- AI that writes your reportsMonday narrative of what moved, why, and what to do, pulled straight from your warehouse. 2–3 analyst hours saved every week.
- AI that checks invoices & documentsAP team reviews the 5% of invoices that actually need attention. AI handles the other 95%: duplicates, policy checks, and QBO entry.
- AI that preps you for meetingsA one-page brief lands in every external meeting invite 30 min before start. Your reps stop opening LinkedIn on the way to the call.